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June 13 @ 11:00 am - 12:00 pm
Market invention is the process of creating and maintaining market dominance by leveraging a bank’s unique perspective, position, market insight, and purpose to invent its own space. In fact, it was market invention that led to the member-owned banking model that would eventually become the modern-day credit union. In this WiBinar, participants will learn how to engage market invention and leverage its benefits to influence the market and define the future of the financial services industry.
Learn how market invention surpasses traditional tactics and transforms financial businesses into market leaders
Discuss the market invention process and learn the strategic steps needed (e.g., research, planning, implementation) to go-to-market
Examine different business life stages when market invention can be most beneficial to explore
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Season Pass Members recieve 4 individual logins to every WiBinar: