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Market Invention

June 13 @ 11:00 am - 12:00 pm


Adam Vasquez
President & CEO
Merit Marketing

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Market invention is the process of creating and maintaining market dominance by leveraging a bank’s unique perspective, position, market insight, and purpose to invent its own space. In fact, it was market invention that led to the member-owned banking model that would eventually become the modern-day credit union. In this WiBinar, participants will learn how to engage market invention and leverage its benefits to influence the market and define the future of the financial services industry.

Learning Objectives:

Learn how market invention surpasses traditional tactics and transforms financial businesses into market leaders
Discuss the market invention process and learn the strategic steps needed (e.g., research, planning, implementation) to go-to-market
Examine different business life stages when market invention can be most beneficial to explore 

WiBinar Fees

Pricing For Price Season Pass
Bank Member $195.00 $0.00
Bank Nonmember $249.00 $0.00
Affiliate Member $195.00 $0.00
Affiliate Nonmember $249.00 $0.00

Season Pass Members recieve 4 individual logins to every WiBinar:



This WiBinar is ideal for:

Director of Marketing, Marketing Manager, Marketing Strategist, Marketing Data Analyst, Strategy & Development Officer, Sales Development Officer

CPE Credits: 
1 CPE Credit


June 13
11:00 am - 12:00 pm
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Western Bankers Association

As a result of an exciting merger finalized on January 1, 2018, the Western Bankers Association (WBA) is now the primary association operating two divisions: California Bankers Association (CBA) and Western Independent Bankers (WIB). CBA will oversee all California and federal legislative and regulatory advocacy efforts, while WIB will oversee all conferences and professional development programs. Members of the respective associations will now be members of WBA.

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