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Selling More with Less: Analytics Success Stories
May 15 @ 2:00 pm - 3:00 pm
Many banks want to make the most of their limited resources to serve the most customers with the least effort. The retail industry has been working on this problem with analytics for over a decade with some great successes. Hear stories about how retailers such as Nordstrom, Target, Amazon, REI, Starbucks, T-Mobile, many supermarkets, and even a winery have found success through predictive analytics by focusing on the right customers with the right message at the right time. Attendees will learn about how community banks can adopt these same strategies to better serve their customers.
Review how big retailers are similar to and different from community banks
Discuss what common analytics strategies have and haven't worked and why
Learn to adapt some of these strategies for community banks
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