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Stretching Resources in a One-Person Marketing Department

January 25 @ 9:00 am - 10:00 am


Annette Gelinas
Senior Vice President and Marketing Officer
Presidio Bank

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Marketing looks glamorous from the outside: shopping for promotional items; directing photography ad shoots; and choosing fonts and colors for websites. But this diverse function encompassing branding, website design, social media, promotions, PR, advertising, and events requires a honed skill-set. This WiBinar will cover ways to maximize efficiency of budget, resources, and time. Unravel the complex world of marketing and develop a framework of productivity that works with one-person departments.

Learning Objectives:

Identify Key Performance Indicators (KPI)
Establish cross-departmental communication and collaboration
Learn to set clear and realistic expectations

WiBinar Fees

Pricing For Price Season Pass
Bank Member $195.00 $0.00
Bank Nonmember $249.00 $0.00
Affiliate Member $195.00 $0.00
Affiliate Nonmember $249.00 $0.00

Season Pass Members recieve 4 individual logins to every WiBinar:



This WiBinar is ideal for:

Branch Managers, Marketing Managers, Marketing Officers, Business Development Officers, New Accounts Personnel, Customer Relationship Managers, Personal Bankers, Retail Banking Officers, Sales Officers

CPE Credits: 
1 CPE Credit

Western Bankers Association

As a result of an exciting merger finalized on January 1, 2018, the Western Bankers Association (WBA) is now the primary association operating two divisions: California Bankers Association (CBA) and Western Independent Bankers (WIB). CBA will oversee all California and federal legislative and regulatory advocacy efforts, while WIB will oversee all conferences and professional development programs. Members of the respective associations will now be members of WBA.

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