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Marketing Manager



Customer Centricity, Analytics, & Community Banks

Customer centricity is the idea that banks should focus on the needs of their customers to achieve sustainable, valuable relationships. Using ideas developed by Wharton marketing researcher Peter Fader, this WiBinar will discuss how to develop performance metrics, product development, customer relationship management, and company culture to focus on the needs of the bank’s valued customers and increase long-term profits. The session will also cover why community banks are particularly well-suited to this approach. Finally, the presentation will use examples from different industries to illustrate how analytics can enhance these efforts.

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Targeting & Acquiring Significantly More Profitable Core Relationships

Effective marketing must be ROI-focused, and precise targeting of the message is the best approach to capitalize on market share with a community banking budget. Community banks simply don’t have the deep pockets of the big banks, and banks are all fighting for new customers in fixed markets. In this era of big data, mobile phones, and location-based technology, the ability to predict the next core customer is here! In this WiBinar, discover digital marketing methods that are cost-effective and deliver dramatic results. Double new account openings, grow the core customer base, increase income, and reap the rewards.

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Bridging the Gap between Marketing & the Front Line

The introduction of data sciences into financial services has been led by risk and is now being led by marketing. In this WiBinar, learn how to overcome the challenges of communication, approach, technologies, and business intelligence. Discover how change inspires innovation and leverage the ability of marketing departments to connect with front line teams to yield exponential results.

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Making the Shift to Digital Marketing

The marketing landscape is shifting to digital at a rapid rate, meaning it is now more crucial than ever for financial institutions to be present on all platforms customers use to shop for products & and services. The average person now spends more time online than with TV and all other media combined. This WiBinar will bring together all the components of a successful digital strategy to illustrate how to determine ROI through key performance metrics and how to use those findings to improve future campaigns.

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Western Bankers Association

As a result of an exciting merger finalized on January 1, 2018, the Western Bankers Association (WBA) is now the primary association operating two divisions: California Bankers Association (CBA) and Western Independent Bankers (WIB). CBA will oversee all California and federal legislative and regulatory advocacy efforts, while WIB will oversee all conferences and professional development programs. Members of the respective associations will now be members of WBA.

Upcoming Events

Tue 22

Appraisal Tips for Mortgage Originators

May 22 @ 2:00 pm - 3:00 pm
Wed 23

2018 Emerging Leaders Conference

May 23 @ 8:00 am - May 25 @ 8:00 pm
Wed 23

Overhauling Your Compliance Risk Assessment

May 23 @ 2:00 pm - 3:00 pm
Thu 24

CRA Modernization & Corporate Strategy

May 24 @ 11:00 am - 12:00 pm
Tue 29